Business Information Review Survey part 2 – Communicating Value

Successful strategies employed for measuring and communicating value (up, down and across organisations) is the second theme our survey has uncovered this year.  It follows on from the importance of demonstrating value and is a key step in ensuring that value is positively impactful on the organization.  It is well known that in the fight for funding to maintain information surveys and continue knowledge sharing projects the information and  knowledge team must be able to show value to the organization.  In the past this has been a need to provide return on investment proof however, as we have seen from our first theme, providing value is seen as more than just a measurement of value against cost.

When working with organisations I have deployed projects that have gathered case study evidence, provided cost saving services, utlised methods such as the creation and development of expert networks to gather knowledge and expertise quickly for the right project.  Depending on the organization concerned different strategies were more successful than others.  Organisational culture, situation, management teams and past experiences using services from the information and knowledge team by executives and employees all had an impact on what would work well and what wouldn’t.  Getting people’s buy-in to projects top up and bottom down through successful communication of why the project or initiative was important was a very important success factor in ensuring the project or initiative was successful.  Communication tools used included promotional messages around the organization from ‘Q and A’ meetings to posters and email campaigns and demonstrations of value.  Methods used depended on the situation, particular initiative and required impact, how far communication needed to reach to be impactful in the organization etc.

Our survey this year examined a number of different communication methods and how they have been used successfully.  It was clear that there is a place for all communication methods but that depending on the situation, person or group to be communicated to different methods have differing success rates.  There is a clear need for electronic and traditional communication methods especially face to face communication.

Read more on this and discover the detail in the 2017 survey in September’s issue.

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