Our third theme from this year’s Business Information Review survey of seasoned information and knowledge professionals continues on from the second theme of communicating value. The third theme is about communication methods to reach the right / different audiences in organisations. In my last post I touched on the way that it is important to use different communication methods depending on the people involved. Culture, personalities and past experiences all have an impact on what communication method is going to be effective and successful.
Information and knowledge teams are well aware of the need to meet their customer’s expectations when providing value. Effective communication in order to understand requirements and set expectations on what an information service can realistically provide is of great importance in ensuring that both full use is made of the service and value is provided. Stakeholder management and in particular stakeholder mapping can really help looking in detail at both those who use the service and those who have an impact on what the service can provide in terms of resources. Stakeholder mapping will help identify all of those impacting on or using the service no matter how obscure. Understanding their perspectives, needs and goals can help identify the most effective communication methods to use. For example communicating with a busy executive that makes key decisions on resource allocation and funding is very different from communicating with team utilizing the service. Demonstrations and presentations may be effective for some end users but not everyone has the same learning style. Understanding these aspects amongst others in your stakeholder group will help build and deploy an effective communication strategy.
Richness of communication appears as very important in this years survey. Whilst electronic communications can help reach wider audiences, an ability to use a richer medium can provide a greater impact and an ability to build up more effective relationships.
Discover how face to face communications and relationship building amongst other rich communication methods have helped our survey participants reach the right/different audiences successfully in our survey report published in September’s issue.