Pearson reveals mobile traffic statistics

According to Pearson’s 2012 annual report, 30% of’s traffic is coming via mobile devices – including 15% of new subscriptions.

Pearson has continued to invest in mobile technology, including the launch of a Windows 8 app.  The Financial Times passed the 50% digital subscriptions milestone in 2012.

Penguin e-books accounted for 17% of global book revenues (up from 12% in 2011).

Source: The Appside