Market research expert Euromonitor has announced the launch of the Centre for Analytics, Modelling and Innovation or CAMI.
CAMI offers innovative data modelling combined with industry and qualitative research expertise to bring businesses modelling-driven insights to help inform strategy.
Euromonitor was looking for new ways to analyse and make sense of over 115 million comparable international statistics.
The first CAMI model is a Macro Model, which allows users to understand the potential impacts of macroeconomic events on industry and company levels. Future models and resources include a Commodity Prices Model and a Dynamic Patterns Explorer.