Brand Finance journal has published a report exploring the way that ‘nation brand’ contributes to the economic and social wellbeing of countries and has revealed its top 100 nation brands
According to the report, a strong nation brand helps to “cut through the information glut that is inherent in… modern business news [and] supports investor confidence in the value of a country”.
The report goes on to feature country case studies on a number of subject areas (including how nation brand can help countries to:
· Attract and retain talent
· Enhance tourism business (including domestic tourism)
· Attract inward investment
· Improve the sale of goods and services
The top 10 countries identified in the report are:
The report is available to download, free of charge, from Brand Finance.