When David met Victoria: Forging a strong family brand

SAGE Insight | September 13, 2011 at 8:00 am | Tags: branding, entertainment industry, familiness, qualitative analysis, The Beckhams | Categories: Business & Management | URL: http://wp.me/pUKDm-s8

See a fascinating piece of research on understanding the features that make a family brand work for free. This article seeks to understand how distinctive family brands are created. Recent studies in family business have focused on the benefits for a firm to be known as family owned or family controlled. And if you’re interested in developing your personal brand, look at BIR,2010, 27/1 for Rob Brown/s article on reputation management.