Microblogging in business contexts

Euan Semple’s latest newsletter is full, as ever, of useful and interesting ideas and references. In particular, his link to this article will no doubt be of interest to many people who are challenged with proving the value of social media – and microblogging in particular – in the workplace.

Written by Elizabeth Lupfer and published on Social Media Today the article summarises and provides links to more that 40 success stories/case studies on the use of microblogging in a wide range of organisations. The stories are grouped by business need/outcomes, ranging from process improvement to ideas generation.

In December’s issue of BIR, we published an article by Loudon and Hall about the usage of Twitter in library and information services provision.