Tools for social engagement

Sarah Hammond is the founder of, an organisation that seeks to facilitate communication between the police and the public. In a Guardian interview , Hammond suggests that a key challenge for the UK police force is ‘getting’ social media and appreciating how it can be used to engage positively with the public. It’s another example of large organisations failing to comprehend the power of new communication tools.

It will be interesting to see how Hammond’s vision of ‘consumer-focused data’ is realised and how MyPolice collaborates with Her Majesty’s Inspectorate of Contabulary to generate useful, consumer friendly, information.